Thematic Focus on EASE
We invest in companies transforming their industries by making people's lives EASIER.
- Simple product design and user experience results in high customer retention. Design simplicity of Mobile and SaaS, for example, are key differentiators and often are the drivers behind high growth products and services.
- Smart Data to create personalized interconnection of online and offline. For example, Internet of Things will open up new opportunities to offer contextual and relevant experiences.
- An Engaged Community achieving network effects and market validation create barriers to entry. Networks and marketplaces leverage the power of the crowd but also create significant competitive advantages for companies.